Whenever we go shopping or out to eat, I love it when they tell us about a customer satisfaction survey we can do to tell about our shopping or dining experience.  This usually means that we get a coupon of some type.  And it also means that we have an opportunity to let the company know how we liked their place, the product or meal, quality of customer service, cleanliness, etc.  They often ask if we would visit this establishment again or refer it to a friend or family member.

The survey also offers a chance to relate any bad experience with service or the product.  This rarely happens, “once in a blue moon,” but if for some reason something happens then the survey lets you explain the details of that experience.  Sometimes, it’s just something simple but yet something that a good business owner would want to know about in order to improve their business.

If you happen to be a business owner, there is free online survey software that you can check out to see if it’s what you need for your business.  In my estimation, if something is free and might be something that would be really beneficial, then why not give it a try and see if it meets the needs of the business.   If the survey helps you understand the customers’ expectations and satisfaction, that is valuable software.  Otherwise, there’s no real way to know if the customers’ expectations have been met or not.  It’s just a guessing game without any quantifiable data.

Automated Surveys are so convenient for both sides, the customer and the business.  The survey can be done anytime at the customer’s convenience,  24-hours-a-day.  What makes this great for the business is that no staff is required to give the surveys.  What an easy way to get valuable information to make sure customers are satisfied.