Have you noticed that some trendy businesses use a promotional product to help customers remember them and to make their companies stand out from the rest? It might be anything from a pencil or pen to a water bottle. There are a lot of different products available to use for promoting a business logo.
Here’s an example, we recently ate at the grand opening of a fast food restaurant that is very popular on the east coast and has expanded to include the central U.S. People were standing in line even at 2:30 and 3:30 in the afternoon just to eat there (and it was a hot day). Their workers greeted us at the door and told us goodbye when we left. Not only did they do that, but they gave us hats when we entered and gave us stickers and decals when we left. These promotional products will help us remember how much we like their food. Every time we see these products, we’ll remember them.
I’m a teacher, and teachers utilize a lot of visuals and hands-on activities to help their students remember the objective in the lessons. It’s really no different with adults. Most of us learn visually, and if we can interact with something then we remember it even better.
If a company gives out a product that might be used often, such as a stressball,then when people get stressed they might reach for their stressball. If they were really stressed out, they might use their stressball often. The company would come to at least their subconscious mind when they used it and saw the logo. And that’s one of the goals of a promotional product, to expand the logo of a business.